This is the second type of their mask I am trying. I normally use the make my day one and absolutely love it. Last week I tried this one and was absolutely amazed with the visible results. It must be the device itself, the heating and cooling, it must amplify the effects of the mask. My face never looked fresher and brighter and smoother. It was as if I "filtered" it on IG. Brilliant! Pricey, but worth it!