I'm not a fan of the smell; it reminds me of old-fashioned white soap. However, it's the best shampoo I've found for my colored fine hair. I have an oily scalp and very dry ends, and other shampoos like Olaplex and Gisou didn't feel nourishing. Instead, they made my hair look brittle. This one really makes my hair look healthier without weighing it down.

I switched to this shampoo and conditioner after I dyed my hair copper and I love them! I think it helps prevent my colour from fading and it smells so nice.

I was looking for a paraben and sulfate free shampoo and saw this brand in a review in the Telegraph. I have fine hair and have my roots done every three weeks. This shampoo doesn't create a lather but I'm ok with that and it has a lovely scent. My hair has a shine to it which it never had before and it looks thicker and my natural curl seems to have reappeared. I totally recommend this shampoo and I won't buy any other shampoo in future.

Underwhelming. Didn't help my hair at all, caused my hair to be flakey as well. My hair is super thick but found it was mediocre shampoo.

This shampoo smells beautiful and will perfume your hair until the next wash. It doesn't strip the colour from your hair, so you will get longer between salon visits. This is especially good for people with darker hair like me, who find that cheaper shampoos immediately strip toners and colours. The shampoo is chemical-free, natural smelling, and leaves hair feeling moisturised - this is why previous reviewers may have felt that their hair didn't feel 'clean' as the shampoo doesn't strip the hair of its natural oil, it gently lifts unwanted dirt from the hair. You need a pea sized amount for both washes - on the first wash concentrate on your most greasy areas (crown, roots round the face, and neck area). The second wash is when the product lathers up to fully cleanse any remaining impurities, so now you can incorporate all your hair into this wash. Don't be tempted to use more than a pea-size amount to get a lather - you're only wasting product and a small amount is doing the job (trust me) without unnecessary bubbles. God knows why you'd want a load of suds on your head anyway. This is not like artificial, cheap, high street products so will perform differently. Forget any expectations that you might have with traditional shampoos, and you'll be chuffed with this. I've been using it for 3 years and whenever I have strayed to another i can immediately tell the difference in my hair and end up going back to it.