I have no idea how this mascara has so many good reviews. It sucks compared to most mascaras I’ve tried. If you’re after a mascara in the same price range, definitely go for stroke of beauty / Any Benefit mascara / Dior It Lash. As for being a “false lash effect” my lashes are long, and it just makes them look natural - doesn’t add any thickness or length. I have to add a layer of another mascara when I go out to gain that false lash effect. I recommend saving your money and just going to the drugstore.

Best ! Best! Best!

I have very short, straight, rubbish lashes and this is the only product which makes a dramatic difference to length, volume and really holds a curl. although the brush is quite fat this is actually very easy to apply and you don't need to layer a lot of product to get results, which is great as I have no patience. I really can't recommend this enough if you too have stumpy little lashes.

This mascara does not smudge or fall apart during the day.

Having been a long time fan of Beautinizer which this was supposedly the same as, I was VERY disappointed with this. So excited to see it back for sale on cult beauty and ordered immediately but then found it to be a totally different mascara, didn't do anything for my lashes, may as well have bought a lower end product for the same effect. Cult beauty very good as when I complained they gave me store credit, however, I wanted to buy a benefit roller lash which i think is the next best thing, but CB dont do benefit!!! :-(Not sure what to buy now, or if it's worth trying the other DJV one, Fibrewig. Don't want to be disappointed again.