Pixi

On a mission to enhance your natural beauty with skin-friendly extracts and playful make up - from camouflaging eye concealer and body-boosting lip plumpers to lash-lengthening mascaras - Pixi's phenomenal purse-friendly formulas feel like couture, but with high street prices. The brand you've seen on every influencer's #shelfies, get ready to fall for these flaw-fixing formulas (the bestselling Tonics are a must-try).