Best colour I've used, and I've tried them all. I'm definitely sticking with this forever. This whole brand is excellent and really reasonably priced. I went to get my hair cut last week and the hairdresser asked what colour I used, when I told her, she said that she's been using that on herself, despite the salon stocking different 'professional' brands.

Absolutely brilliant, so easy to use and lasts well.

Have used this regularly for the past year. LOVE IT! Great stuff.