At first I was really put off with the strong chemical smell of this. With thick hair it is quite hard to get an even result but the parts that worked were indeed lighter. My long and thick hair requires almost the whole bottle, but my hair was super hydrated after that. Maybe darker or warmer tones are more efficient but the white tone did change my hair tone a bit colder.

I like to use this product once every 2-3 weeks to give a boost to my white bleached hair. It helps a lot to keep the colour and to prevent the yellowish tone.

It does slightly tone your hair but nothing to spectaculair. It makes a slight difference and does tone your hair. What I really like is that it doesnt dry or damage your hair, really mild for your hair. I would not rebuy, but I do think it is decent if you want a bit of toning.

I have bleached hair and dyed to platinum kinda colour. This works good to keep the ashy whitish tone until I have my visit to the hair salon. I use it every other week before washing my hair and I like to mix it with either Revox Plex 3 or a very hydrating hair mask.

It's perfect for my bleached blonde whiteish hair. I use it as a pre-washing mask and it helps me keep the tone in my hair.