It´s vegan, which I like, and it´s grey, which means it´s so suitable for people with natural grey hair and want to keep their cool tones! Unlike others my head doesn´t colour and my scalp doesn't get irritated. I use it every other shampoo and combining it with the conditioner gives such a gorgeous colour! I tried so many but this is defo the best! My daughter uses this on a regular bases to keep her blonds ashy!

I had crazy-bright, neon yellow hair for a time and, a few months into the fading process it stopped making progress, leaving me with quite a deep golden colour (which isn't bad - but I wanted a change). This shampoo made it a really cool, almost natural looking ashy blonde after the first try. It didn't remove the yellow undertones completely but then again I don't blame it - I used really pigmented yellow dye (Arctic Fox Sunshine + Neon Moon and then a few months later L'Oreal Colorista). I will say, it made the strands that have had the most bleach abuse stark white after 3 shampoos. Really, really cool product. Would recommend to anyone going for a cool/grey toned blonde (but if you're not going for a pretty severe look - try it out without leaving it in first as it is quite strong!).

I had given up hope, Alchemy, Silver shampoo and Silver conditioner have brought my hair back to its former glory. I am 52. And thrilled, I found the odd silver strand in my mid-forties, Daftly decided to home colour my natural ash blonde hair, then gradually added salon highlights. Menopause hit and it then appeared to have a whole life of its own! Frizzy when it had never been before. Had given up after trying everything going. My hair is now back to its natural texture and colour, So happy, Try it!

This shampoo really does make your hair a beautiful colour and removes brassy tones completely! The only downside I can think of is that it is very drying shampoo, my hair feels dry after using but I just make sure to condition all of my hair instead of just the ends after usage.

I loooove the smoky shampoo, it makes toned hair thiscool silvery lilac colour! I can’t stop ordering more!