Tried this toner for my naturally blond hair - it seems to be working and not damaging the hair. Tip: do leave it in for a quite a while (60min) to see proper results :)

I love every Bleach London product I tried, and this is no exception. I am letting it for 45 minutes and the results are exactly what I am looking for. I have full bleached medium long hair and I am using the toner in between professional bleach maintenance that I am having every 3 months. I also don't feel that this toner is damaging the hair. 

First time I used it I could only see that the slight warmer tones in my very light blonde, bleached hair, had been reduced. The second time I let it sit for about 1,5 hours and then I noticed a subtle lavendel, very subtle. It looks nice, but I would have liked a bit more color.  Maybe you need to have freshly bleached hair for it to work properly. I bleached my hair like 1-1,5 months ago before using this. 

My go to toner when my platinum hair gets yellow-ish. After using it my hair looks great and it gives it a fancy color twist. I’ve used to do my hair at bleach London and their products are faithful to their work. 

Best toner I've used, my hair feels lovely and looks pearlescent.