Established in 1965, Baxter of California is a curated collection of men’s grooming products that melds simplicity with efficacy through their edit of natural ingredient empowered formulas. An essential first step in any routine, the Daily Fortifying Shampoo lifts dirt and grease along with long-wearing product residue for an ultra-clean base. This shampoo is empowered by wheat protein and vitamin E to repair and cleanse without stripping your hair of its natural oils, while coconut extract delivers a wealth of nutrients to encourage natural hair growth and deeply moisturise. The result? Hair that looks and feels strong and healthy. With a refreshing burst of mint, you’ll feel the formula getting to work with a stimulating tingling sensation and a lasting clean scent. Pick from two sizes, the full size (473ml) or a mini (60ml) that's perfect for travelling with your go-to or discovering a firm favourite before investing in a full size.