Established in 1965, Baxter of California is a curated collection of men’s grooming products that melds simplicity with efficacy through their edit of natural ingredient empowered formulas. Calling upon natural coconut-derived cleansing agents, their Daily Face Wash is proudly sulphate-free (so no post-cleanse dryness here). Lifting dirt, oil and bacteria from your skin, this wash encourages a healthy and clear complexion. Formulated with aloe vera and allantoin to minimise redness and deliver essential hydration, while a dose of caffeine energises and alleviates signs of fatigue. Doubling up as a cleanser for your beard, work the lather into your facial hair as you wash your face to refresh and soften. To top it off, this formula is fragrance- and paraben-free so it works well with all skin types, even sensitive. Pick from two sizes, the full size (240ml) or a mini (60ml) that's perfect for travelling with your go-to or discovering a firm favourite before investing in a full size.

Gently massage a small amount on to wet skin to create mild foam.

Rinse thoroughly.

Follow with a toner and moisturizer.

Use twice a day, morning and night. Also use after working out.

A testament to simple design and grooming practices, Baxter of California delivers no-fuss, high payoff styling gels, shaving solutions and skin care essentials. A staple in any routine, their Daily Face Wash lifts dirt and oil with a natural cleansing agent that won’t dry your skin. Designed to keep skin clear and clean while evening your tone, this universal cleanser is designed with all skin types in mind, even the most sensitive. Bonus: it doubles as a gentle yet effective beard cleanser.

Aqua / Water, Sodium Cocoyl Glycinate, Coco-Betaine, Glycerin, Acrylates Copolymer, Sodium Chloride, Phenoxyethanol, Sodium Hydroxide, Peg-60 Hydrogenated Castor Oil, Tetrasodium Edta, Hydroxyethylpiperazine Ethane Sulfonic Acid, Capryloyl Salicylic Acid, Allantoin, Caffeine, Aloe Barbadensis Leaf Juice Powder, Citric Acid