I love it. It is non toxic, natural, keratin safe and it is so easy, so efficient, the packaging is so cute, and it it not difficult to blend

I don't like the pump on this. the distribution is not fine enough, like your pouring it out of a jar with a wide opening. I use a similar product from another brand which has a great fine pump. funny thing is I was planning on re-using the a+a container to pour in the other brand because i do like the size. the product does what it says.