I love shiseido as a brand. Previously I have used shiseido curler , but it was getting too old , and I have decided to get something fancy and this new limited edition curler attracted my attention as it was gold color, which looks posh! Shiseido curls lashes from the inner corner to the outer corner and the quality is always there , plus silicone pads curl from base to tip , and it is made in a great way just to prevent pinching your eyeskin. And beautiful and gorgeous luxurious gold is such a girly thing to owe in beauty bag :)