My Mum used this on my grazed knees as a child, so for me the smell is heavy with associations of the comfort and safety of her get better hugs! But that is not enough to make me regularly buy a product, it needs to work. Out of all the balms out there, this is the only one that really works to heel and deep moisturise my skin. I wear it on my lips when they are parched in the winter and it sorts out my slightly craggy feet. I smother them in the balm and then wear an old pair of socks to bed, which works a treat.