The packaging is so beautiful! I pay so much for my balayage appointments that for me it is worth to splurge on good products like this one. I wash my hair once or sometimes twice a week, so this shampoo goes a long way for me.

I use it for the second time when washing my hair, it does its job perfectly, it preserves the ashy shade.

As all Oribe products this shampoo is best in class. Does exactly what it promises, results are excellent and smells amazing. Chapeau! 😍🥰😘

A luxiouriously thick, vividly purple shampoo. This shampoo (as with all Oribe products) smells amazing, and as expected, is a gentle but thorough cleanser. The purple colouring helps brighten my grey curls and I find I only need a normal conditioner oncea week (I use a leave-in curl conditioner after every wash). The main purpose of this shampoo though,is it's ability to banish any hint of yellow/brassiness, which it does without needing to leave it on (in comparison to a typical brightening hairmask) for any length of time. Time saved, bright curls and smells like luxury!

Really good for blonde. My mother love it! Very good for cold color.