I ordered this mask on the fly along with my other items. I love the simplicity of the ingredients list, but for that same reason, it certainly isn't worth £25 let alone £36. There are plenty of high-quality clay masks with the addition of skin-replenishing & antioxidant ingredients for far, far less. Use common sense before purchasing. I'm just a big spender, but I probably won't be getting this again until the brand gets their heads out of the clouds.