I love that you can use the mask multiple times! No mess which is a total gamechanger

Very soft texture in tube, but I just don't see any difference on my skin... I have combination skin and when washing off it makes my skin feel very tight. Very odd considering it's supposed to be a "brightening boost". I use it once a week now as I hate how tight my skin feels after using it. Not sure how the rest of the MILK range will be...

I have been using this product for week and I have not noticed any brightening effects. My skin does not look much different after application which just makes this product an overpriced stick mask. The stick applicator is great, especially for a clay mask. I give it that! However, the worst of it is not that it does not help my skin the way it is supposed to, but that it led to the worst breakouts of my life. I have cystic acne around my chin and not even that ever looked as bad as the spots I got from using this product. I am very careful with cleansing so that ain’t it. The only difference to my routine was this product. Never been so disappointed in a product before. I should say in a brand as none of the products from this brand that I tried lived up to their expectations.

If you're expecting this to smell like watermelon, think again. Just has a bland 'nothing' smell instead, not even the faintest hint of watermelon at all. I've been using this for a few weeks and honestly can't say I've seen any illuminating effects at all. I like the application, but I don't feel/see the product really doing much. Very disappointed to say that I think the whole Milk range is massively over-hyped - I purchased about 8 different products on launch and none of them lived up to the expectations in the slightest. A definite waste of money.