It definitely holds a curl and adds some length. I haven't experienced any flaking with this mascara yet. The only reason I'm giving it 4 stars is that it's a dry formula and I normally go for mascara with a wet consistency!

I'm a massive fan of the KUSH mascara/ Milk in general so I was excited to try this! Firstly, I really like the packaging - I've tried so many mascaras over the years and this is definitely something a bit different and stands out in my collection. Now onto the actual formula! It gave my lashes a nice amount of volume and curl but I just wasn't blown away - having said this I am a bit lazy with mascara so I like something that is going to give me volume straight away rather than something you need to build up. I know this is supposed to be more natural compared to 'KUSH' and I think this would be an amazing mascara for those who want something natural for the daytime/ throughout the week. I will definitely be using this mascara, however, I just probably wouldn't repurchase it as there are others I prefer.

The Rise Mascara not only has the perfect grip, but the brush is perfect for my extra curly lashes! My lashes are instantly lengthened and hardly any mess on the eyelids (which happens often!)

This might be the worst mascara I’ve ever tried it doesn’t do anything to the lashes, and it flakes so much I look like a panda in the end of the day. I still give it a chance but it fails me every time

As someone who loves milk makeup and is still on the lookout for the dream™ mascara, I was super disappointed with this. Somehow clumpy yet simultaneously dry on my lashes? Would defo not recommend