I absolutely love it. I have invisible lashes but this mascara makes my lashes so full of life.

It's the best vegan mascara I've tried so far. It took a few attempts to get the correct lash coverage, it was quite easy to overload the brush. As a contact lens wearer I think it irritates them a little but not badly. It does smudge, I'd like a waterproof version but I'm not sure if some of that is down to my moisturiser given other reviews.

I love this mascara for the first few weeks, it’s strong, and builds a good wide eye lash, but find that it quickly changes consistency and becomes clumpy and dry on the lash. It really doesn’t last long, so for that reason, I won’t be buying it again.

Really great mascara. As well as the beautiful packaging which makes it lovely to hold and gorgeous to look at, the mascara itself is plentiful and goes on a treat. It lasts all day, and I love it. Don’t delay buy today, you won’t regret it!

The mascara looks great and does not need many coats to get a good effect. However, the journalist who recommended it said it needed a very good make-up remover to take it off, but I've found that tears work well. In cold weather, my eyes are sensitive and I can cry as soon as I step out of the door. Not a good look. But, it looks great as long as 1) it isn't too cold or 2) I stay indoors . Other than those factors, it looks great!