I've purchased Secret Salma (and the High Society lip lustre to go with it). I'm officially addicted! The formula is amazing and it goes straight onto my lips like a dream especially if I've got a bit of balm/ lip primer underneath, and my boyfriend has told me a million times that it's still on as fresh as ever after every cup of coffee. Salma is a little brighter than shown in the picture but it's still a gorgeous colour - I highly recommend getting the High Society lip lustre as well - it's a true 'Blair Waldorf' style. Can't wait to get more!

I own two shades: Kidman's Kiss and Secret Salma, both are the matte formula. I really love how it's matte, but glides on quite buttery and doesn't feel drying. It does dry in time into a very long lasting true matte. Stays on for hours, I barely need to touch up - just the inner part of the lips fades after eating. The colours are mostly true to the pictures. I'd say Kidman's kiss is more coral-y and bright. The packaging looks so luxurious, however there's this weird thing with both of my lipsticks that when you twist the lipstick, the back of the bullet gets scratched by the inner plastic. So annoying!