Surprisingly worth the high price tag!. Smells like nothing I've ever smelled before and it melts into your skin and clothes lasting all day! It almost smells like a traditional sweet smelling feminine perfume masked in a woody smoke, so definitely unisex. Some people might think it leans a little bit more on the masculine side, but women can easily pull off this smell as well. By far the best Bond no 9 fragrance, and so underrated (so you can smell more unique)!