Repurchased. This is my favourite color. Looks very bright and even on bleached hair. The lighter the hair the brighter the color. Tones brown/dark blonde hair. It stains and washes out a lot as expected. But fades out beautifully to a light pink.

Lovely colour, looks great throughout wash out process

I bought the bright pink one as it made me very happy. I missed my pink hair from last year. I bleached it multiple times then and only pink toners really showed up and washed out nicely. Semi-permanent dies always turned out a little patchy and splotchy on my (then) very damaged hair. Since this one has great reviews, I think it'll be fine! Just have to see how it washes out.

I have virgin brown hair, decided to try pink colour. It was a mess, but it worked on my ends. Would buy again

I have light brown hair with balayage that's blonde but not white blonde. I was surprised after reading some reviews that this actually worked really well in my hair. The blonde balayage turned completely bright pink. I put 2/3 of the bottle in dry dirty hair, combed it through and let sit for 30ish minutes then washed as normal (this is different to the directions but I thought the payoff would be better putting it on dry hair). I'm really impressed and I got so many compliments on how fun it looked. With each wash it slowly faded into different pinks. Super fun and worth it for the price!