I um’d and ah’d about whether to fork out £22 for a shampoo even though it had fantastic reviews. I’m now on my 5th set of Ouai Smooth Shampoo and Conditioner and my once frizzy hair is now tamed even when it dries naturally, my scalp no longer itches and my hair is in much better condition. I haven’t had it cut in 6 months and there’s no breakage (I use heat on my hair nearly every day). The Smooth Shampoo doesn’t have much of a smell, the Smooth Conditioner smells much nicer but the smell doesn’t stay on your hair after it’s dried. It is most definitely worth buying though!

Best shampoo! And it smells amazing.

I liked it the first few times I used it. The smell is lovely. Unfortunately, it has made my scalp itch like crazy so I won't be using it anymore. I have never had this reaction to any other shampoo I've used, so a disappointment for this huge price tag.

After my third baby my hair become more and more curly and I'm not used to it. I tried a million different products to try fix it but nothing helped until now. This shampoo makes my hair so smooooth again. No curl anymore. I will buy this over and over and over again.

I have curly hair, but unfortunately this shampoo and conditioner have made my hair even puffier and difficult to brush. I don't say it is bad product, just doesn't work for me. We are all different, glad for those who found it suitable for their hair.