Whatever the shade, the ultimate blonde ambition is to banish brassiness for good – and BLEACH London’s White Toner Kit is one of the best ways we’ve ever found. Neutralising yellow, orangey pigments, this semi-permanent (it lasts around 16-20 washes) post-bleach toner kit keeps hair at its brightest blonde, whether you’re golden, white, silver or platinum. Containing a tube of colourant, a bottle of developer lotion (peroxide) and a repairing treatment mask (to nourish stressed-out strands), alongside a pair of plastic gloves and an instruction leaflet, this really does contain everything you need to carry off effortless application. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as cool.

Instructions included in box.

This semi-permanent dye will last for around 16-20 washes. The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. The final effect will depend on your hair colour. Best results will be seen on already very pale yellow bleached or highlighted hair.

If your hair isn’t already blonde, use BLEACH London TOTAL BLEACH or BLEACH London DIY DIP DYE to lighten your hair first. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.

Follow with BLEACH London SILVER SHAMPOO every other wash to extend brightness.

Banish brassiness and stay beautifully blonde with this post-bleach toner, which neutralises yellow pigments to keep golden, platinum or silver hair free from unwanted tones. A semi-permanent, nourishing dye kit (with all you need for practically effortless application) this will help you to get back to the bright side. Pronto.

Colourant 40ml :- Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Toluene-2,5-Diamine Sulfate, Resorcinol, Sodium Benzoate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino-2-Hydroxytoluene. Developing lotion SCA :-Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. Reincarnation mask :- Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool

*For full ingredients, please refer to packaging