I have been using health food store dye on my gray/blonde hair to brighten it for many years and I use this to tone down the yellowishness that it takes on after a while.  Works like a charm!

I bought this to tone my hair after bleaching it. It worked nicely, but you need to be mindful of how long you leave it on. I left it on for too long and some parts of my hair turned too ashy (which is not what I wanted).

Bleached my hair (virgin) and I loved this it really made a change and brightened my hair.

I love this product! I had a yellow root colour and bleached highlights with a yellow tone I wanted to get rid off. The toner worked wonders and left my hair with an even, cool tone and silky smooth. This will be my go to product from now on <3

I bleached my hair using the bleach London bleach kit which took to my hair well but it needed toning to get rid of the brassiness. I bought this one along with the champagne super tone and neither of them did anything for my hair, I wanted the white platinum shade like on the box but nothing changed and it was a waste of money :(