I love how light this is and the fact that you can both use it as a hair mask and a leave-in treatment. Also, love to pair this with products from the same line. Perfect for people with thin hair!

I like this for a bond builder and the plus about this is its so light and it doesn't feel like its weighing my hair down. Almost water consistency.

I like how this product works when paired with the conditioner from the same Amika line. It also smells nice and makes my fine hair look strong and healthy

OMG I recieved this yesterday. I purchased this after seeing a recommendation on TikTok. Since having covid my hair has been a mess, dry, split ends, frizzy. I have normal fine hair but do have a full head of highlights so always trying to help it. I have tried the well known system OP and hated it. Literally washed my hair this morning and used the Kure. My hair did not tangle, looks so shiny and feels extremely silky. I let my hair partly air dry and the front is usually very frizzy and dry- it was not at all - ONE WASH 😬. I also purchased the split end cream when it was damp. And let me tell you now my hair is dry- I could get away with no straightening for the first time in years. I'm obsessed. I had to jump on and write a review so that I can share this with people who might be having the same problem. Can't wait to keep using it - it smells amazing.