After trying lots of brow products this is the only one that defines my brows and still looks quite natural. It also lasts all day and is sweat proof. When I go to the gym after work I'm always running late so never have time to take my make up off and after my workout my brows are still there.

So I have quite bushy brows, but some little 'gaps' to fill as well as really sparse sprouts. This is the best liner I've used so far to fill them in without doing too little or too much-- looks very natural. Really handy to use in the morning because doing my brows in so quick and painless now. I wanted to try the ABH brow wiz but the price was simply too steep, because I like to use my pencil every day. This is easy, efficient, and probably the first time I find a color match for my ashy brown brows (Arsenic). Took me over three months to finish mine and I'm now repurchasing. Handy little spoolie too! As usual, Zoeva doesn't disappoint!

I am so happy with my purchase. Due to the thin nature of the pencil, you can fill brows in very naturally. It wears well all day until I was my make up off at night. I love the brush too. Will definitely repurchase when I run out.

I've tried lots of pencil brow products (I don't get along well with brow pomades, prefer the faster options in pencil form) and this Zoeva product is the best by far. It's creamy (but doesn't break), lasts all day and also easy to use. I have the darkest shade and it gives of a natural (but full on) brow effect.

High-performance brow pencil. I was an avid user of Anastasia brow wiz but found a review for Zoeva that claimed to be a better brow pencil and at a third of the price I thought it must be worth a go. Winner Winner! So pleased I made the switch I love it. I used soft brown in Anastasia and now use Cinereous in Zovea. Go for it at 7.50 it’s a steal.