It is a tinted serum, and performs exactly as I expected. It leaves a nice luminous tint on the skin. I put the serum on my hand and with a medium firm brush I swirl it around to break the product. I then get a nice texture to put on my face. Not messy at all. It doesn't irritate my skin but that is always a personal issue. I am blond with fair skin, neutral undertone and some redness on my cheeks. I ordered shade 30 which is a good match.

Im reading these bad reviews and I really love it. It leaves my skin so luminous and healthy. It is as it says a skintint so not much coverage to be expected. But if you want to have a natural glowing skin this is the product. I ordered 030 as one girl in Instagram said it is the perfect shade for light skintone and it really is a very nice shade for the wintertime. For summer i would maybe try a few shades darker. I also use their brush for application and its really good.

Very very very light texture and weird color range, 04 is too light, should have taken 06-07 

This was an unexpected disappointment. Application is so messy - "squirt some on the back of your hand and use a complexion brush to apply to face." The coverage was so light that there is no way it could serve as foundation or tinted moisturizer. And worse, it cast an ashy undertone on my skin, making me look, well, frankly dead. I used it once this morning, washed it off my hand, and threw the bottle away. I had also bought their concealer and an eye shadow, and at least those are keepers.