I have thin hair that is quite damaged. After using it my hair felt soft and smoother than it has felt in a while! I will definitely continue to use.

I have fine hair that is regularly highlighted and the repair shampoo and conditioner are amazing for it! They make your hair feel so clean after washing it (almost like a cleansing shampoo) whilst feeling completely moisturised. It has given my natural shine back to my hair. A hard task after bleaching. It smells amazing and the scent really stays. I don't usually spend as much on my shampoo/conditioners but this is definitely worth the money!

I bought five Ouai products in one go, including this shampoo, and could tell after just one use that they were the best hair products I had used in a long while. As a bonus, they are animal-testing free, and smell AMAZING.

I have very fine hair and when I used this shampoo I found that although the smell is very nice, it just didn't give my hair enough nutrients as other products have in the past. My hair was left clean but still quite dry. I used the Ouai mask after shampoo and it made my hair heavy. Maybe it might work better on people who have thick hair.

Bought it along with the hair oil and the conditioner - all of them are now my holy grail hair products! Fantastic smell, good lather. Wouldn't change a thing.