Even though it is a pricey one, it makes your hair feel super clean and you don't need to use too much of the product.

Pleasant smell, gentle cleansing and removal of scalp build up. Easy to lather without wasting lots of product. Shall repurchase.

Only shampoo that controls oily scalp while not drying out my coloured hair

Very good results! Clean hair, helped with the flakes from the first time I used it. Really happy with the purchase.

I did not like the smell, it smelt like nothing special really. I didn’t get any special feeling either. I do love OUAI conditioner smell though (thicker or volume or something like that).