One of the few instances where the hype around a product is actually justified. I am fair skinned with yellow undertones and so I got the shade Baked. I think this product is more intense than a bronzer I would normally pick for my skin tone, and so it sort of doubles up as a contour. However the undertone is so spot on and natural that it's almost like if a bronzer and a contour product had a baby, resulting in a product that helps to define your bone structure and slightly warm up your complexion at the same time in the most natural way. It is so versatile as well: I use it not only for the perimeter of my face but also to make my lips look bigger by lightly shading my lower lip line, and to elongate my eyes by applying it from the outer corner of my eyes towards my temple. The product blends so nicely and very very quickly so it's ideal for different uses. I wouldn't say it smells like playdoh, rather like coconut. Anyway, I recommend this 100%!

Any cream bronzer I’ve tried feels gross and turns out awful but this was so, so, so good. Blends beautifully and gives you an after-holiday look. Don’t be put off by the price, it lasts forever.

Really like this product. I don't usually wear bronzer, but I really wanted to try Milk, and the rave reviews suggested this was a good place to start. Perfect colour, lovely creamy formula. It does blend really well, but I'd suggest using a brush if you're just starting out and are a bit afraid of it (no-one wants the contoured pumpkin look, despite what walking around Essex would have you believe). Just warm the product onto your hand, then pick it up with a brush and diffuse along the high points of the face. Works best on really moisturised skin, especially if you're going for the 'glass' look.

So impressed. My previous favourite was the Chanel bronzer which I thought was unbeatable. However, after trying this, it is now my favourite. Very impressed with Milk Makeup.

I have proper pale skin, pretty oily, and this amazing, blendable bronzer warms me right up and stays all day... Love!