I've been using this shampoo for about 2 years before bleaching my hair for the first time. Whilst I had loved it before dying my hair, my hair didn't like it as much after the dye...

Good but not the best .plus the scent is like cheap soap…. I hate the scent and is extremely powerful in all their products. Why they had to smell so prominently?

This is hands down the best shampoo I've ever bought. The smell is just dreamy and my hair is glossy and full and lasts an extra day before washing which is a bit annoying now i cant wait to wash it again. I'm that obsessed with the smell I've now ordered the body wash too.

I’ve been using OI shampoo and conditioner for the past 5 months or so. My hair is dry and frizzy due to bleaching and hair styling but using these products has made a remarkable difference. My hair is far softer, less frizzy and it really brings out my natural curl (rather than my hair being fluffy as it was before). Product smells gorgeous and is really lightweight on my hair. It may seem a bit pricey but a little goes a long way. I ran out of product and had to revert to a store bought shampoo and conditioner as an interim measure whilst I waited for delivery and really noticed a difference (not in a good way). I’ll never use anything else now. Can’t recommend enough :)

I have used everything over the years: Redken, Kerastase, OUAI, you name it! But this is a total game changer. My hair is bleach blonde (damaged) but also can get greasy root. This gave my hair the most amazing shine without making it greasy at all, it seemed to cut drying time and when styled my hair held shape better. I can safely say I’m a total convert!

This shampoo is incredible. I have extremely thick, greasy coloured hair. This makes my hair shiny, smooth and gives it volume I never knew it had! Honestly I will never go back to another brand, just on cult beauty buying my 4th bottle. I want to try everything from this brand because this shampoo is so brilliant. Don't think about it. Buy it you will not be disappointed.

I have recently purchased this shampoo with the conditioner and all in one milk. I absolutely looove it! My hair has never felt so soft and smooth and it smells amazing! Definitely worth the money!

I have thick, coarse hair and this just doesn't cut it, unfortunately, since using it, it has cut the time I can go between washes. Won't be using it again.

This is hands-down the most amazing shampoo I've ever had the pleasure of using! It smells amazing, my hair feels soft and light and it's free of all the nasty ingredients. I've just finished the bottle and felt that it deserved the review. It's a shame I can't afford it a second time but one day I will have it again!!!

Lasts ages, and really makes my hair feel clean without drying it out. The only slight drawback is that it's very strongly fragranced. People are always complimenting the smell of my hair, but given that I'm a bit of a perfume freak I wish it weren't quite so overpowering!