I have blonde hair and purchased the ash colour because ABH blonde was too light for me but Ash is definitely much darker than I expected. Other than that, the packaging is elegant, the brush is the perfect size and shape, you get a good amount of product with each use, it tints the eyebrows very well and keeps them in place, just make sure you colour match well.

Great colour for redheads like me (the auburn shade) and really easy to use for a natural look.