you gotta be careful, a little goes a VERY long way. makes my hair go frizzy faster than it usually does. gives nice definition after washing but bad longevity 

It's a shame I can't return it. It makes my hair so greasy and heavy, it instantly makes it feel dirty, and it's even hard to wash it out with shampoo.

A while back I decided to embrace my curly hair for the first time. I immediately bought a ton of curly-hair-products, because if I'm gonna be curly then I want to be CURLY. At first I was unsure of how to apply this, since it's quite a thick cream (like a very heavy face moisturizer). It works best if you take a small amount and really spread it out in your palms, and then kind of "crunch" your hair in your hands. I use it on dry hair, after having blow-dried with a diffuser. It defines and enhances curls, moisturises and softens, but it makes the curls bouncy and doesn't weigh down the hair. It doesn't smell and the jar will last a long time since you only need a small amount with each use. Perfect!