Personally, I believe this product is perfect as a whole, it showcases some top products from this popular brand, and the price point isn't too bad, however, where is the option to change the brow colour?! I don't think it is right to assume we will all fit under one category of "medium" colour. Myself, I am a natural light blonde, this colour simply won't work. If we could change the shade of the gimme brow, I am sure this collection would be perfect.