I own a few colours and they are so pretty. They are slightly paler on the lips as compared to the pictures on cult beauty. I love the formula; they are glossy, so not kiss proof or long wearing but reapplying is easy and not a bother to me. I would recommend 100% as they are really pretty and moisturising. All the colours are vibrant and the packaging is the cutest thing I've seen ever.

Three stars because it's pretty on, but the colour is nothing like described or photographed, which has happened before, one can['t rely on a screen - worse though is that this has no staying power. It's like any other creamy glossy lipstick - disappears, melts and bleeds...pity. I love their lipsticks, the range which is just called lipstick, and the velvet lipsticks are good too.