Hair heroes: the hair care innovations you *need*

Welcoming a wave of {all-new} brands and exclusive releases, these all-new hair arrivals promise to level up your {hair care} ritual, and then some. With something impressive and irresistible for all hair types, textures and concerns, feast your eyes on the targeted treatments and {styling} essentials that are more than stealing the limelight...

POWDER POWEREDDid you know that personal care products such as shampoo and conditioner typically contain over 80% water? Going waterless not only saves water in the bottle but energy and materials are saved across the entire supply chain. This idea sits at the heart of Susteau's (sus-toh) mission and their name too. Melding the term 'sustainability' with 'eau' the French word for water, it encompasses the brand's sustainable approach to water in beauty – using little to none at all. Transforming the industry with science-backed, concentrated powders that are better for you and the planet, {Susteau} will change the way you look after your locks – just add water.INTRODUCING AMIKAForget unattainable and exclusive beauty ideals and discover {amika}. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too.

ARE YOU READY FOR THIS JELLY?If you’re struggling with limp, lifeless and dull lengths, allow this {Vitamin C Jelly Detoxifying Hair and Scalp Treatment} from Philip Kingsley to tackle the problem from the very root. Using a hardworking combination of vitamin C, vitamin B5 and natural betaine (which is a naturally derived amino acid that comes from sugar beet molasses), this powder-to-jelly treatment ensures you’re left with weightless, shiny, soft, smooth and strong hair – with a healthy and protected scalp environment to match.'DEDE' FOR DELICATE Introducing Davines' DEDE range, boasting mineral-rich red celery extract (it’s packed with fortifying sodium, potassium and calcium), these featherlight formulas are great for brittle strands – making it easy to comb through the ‘tats’ without breakage. Sourced from a farm in Orbassano (a town in the Torino region), the red celery used within Davines’ DEDE range – part of their ‘Essential Haircare’ edit – is one of a handful of crops that are lovingly reared by Italian growers; showcasing the brand’s commitment to sustainability, as well as to supporting local industry.SHOP NEW IN HAIR CARE >>