Achieve envious bounce and movement with the Curl Wow Hooked 100% Clean Shampoo (295ml), created specifically for type 3A to 4B curls.

Formulated with the brand's proprietary ingredient, procapil (which helps to strengthen) and root-locking technology (to anchor hair at the root), this shampoo staple works to lessen excessive shedding. A gentle formula only containing ingredients that are easily rinsed off, it removes product build up and leaves no residue to ensure your curls look hydrated and healthy, with no weight or greasiness. Plus, your strands are left optimally receptive for serums or gels if you want to use them. Yep, Color Wow's really thought of everything!

Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.

Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. And we're next-level excited for the Curl Wow Hooked 100% Clean Shampoo (295ml), designed to help anchor hair to prevent shedding and reduce breakage.

Water/Aqua, Sodium Methyl 2-sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Hydrolyzed Wheat Starch, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Polyquaternium-22, Hydrolyzed Wheat Protein, Apigenin, Oleanolic Acid, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Biotinoyl Tripeptide-1, Bha, Ppg-26-buteth-26, Potassium Sorbate.