Introducing the OUAI Thick Hair Shampoo. Seriously, hair wash day has never felt so hydrating. Formulated with curly and coarser locks in mind, expect hair to appear smooth, shiny and full of bounce.

A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?

Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo Refill (946ml) promotes shine, detangles and delivers a healthy dose of hydration.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.