Quintessentially OUAI, Dean Street Eau De Parfum (50ml) celebrates one of Soho's most iconic streets with a balance of fresh florals and energising citrus notes.

After many, many requests, the team at OUAI turned the signature scent of the brand's beloved Hand Wash, Hand Lotion and Body Cleanser into a dedicated fragrance. Housed in a clear glass bottle with white detailing and the brand's distinctive typography, the uplifting aroma contains zingy top notes of mandarin, grapefruit and apricot, before subtle floral middle notes of rose, magnolia, and violet give way to warm but light base notes of amber, linden blossom and musk. Much like the street it's inspired by, we think it's a true classic.

Start by spritzing 'Dean Street' on your pulse points behind the ears, wrists and ankles. The fragrance will rise in spirals around your body. For a final flourish, spray a scent halo around your neck, head and hair.

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, OUAI offers an alternative to the one-size-fits-all approach to beauty. Belonging to a fragrance collection inspired by iconic locations around the world, Dean Street Eau De Parfum (50ml) embodies the cool London spirit with notes of apricot, grapefruit and rose.

Alcohol Denat, Fragrance / Parfum, Water / Aqua / Eau, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Bht, Cinnamyl Alcohol, Citral, Citronellol, Limonene, Geraniol, Hydroxycitronellal, Linalool, Ci 60730 (Ext Violet 2), Ci 19140 (Yellow 5).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.