Ever wondered what happens when a pro make up artist (and former creative consultant for NARS), teams up with a cosmetic dermatologist and a (self-confessed) ‘tree hugging entrepreneur’? The answer is W3LL PEOPLE – a pioneering new breed of skin-friendly, performance-driven make up that marries ethics with efficacy. Refusing to compromise on the unparalleled purity of their ingredients – you won’t find any fillers, parabens, propylene glycol or other potentially toxic chemicals – this all-natural range is built on simplicity, authenticity and desirability; these are ‘green’ alternatives for make up mavens, who refuse to sacrifice performance in pursuit of cleaner beauty.

Use W3LL PEOPLE Professional Kabuki Brush. Dip brush tip into jar and collect a 10p-sized amount of powder, then work the product evenly into bristles by swirling the brush in the make up cap. Use confident, downward strokes moving from the outside in. May be be used by itself, or to set W3LL PEOPLE Altruist Mineral Foundation or Narcissist Stick Foundation.

Ideal for dulled, lacklustre complexions in need of a ‘lift’, W3LL PEOPLE’s Bio Brightener Invisible Powder is ultra-finely milled to provide undetectable skin-enhancement – blurring fine lines and softening imperfections while granting a soft-focus glow. Available in one translucent, universal shade – which adapts to complement all skin tones – just dust over clean moisturised skin, or apply over W3LL PEOPLE’s Altruist Foundation Powder or Narcissist Foundation Stick, to achieve a flawless, lit-from-within finish. Completely weightless and crease-resistant, this lends a youthful lustre – like a real-life Instagram filter – while eliminating excess shine and maximising make up wear and coverage, so you look naturally blemish-free and luminous.

Serecite, Silica, Mica, Iron Oxides, Titanium Dioxide, May contain Ultramarine Blue, Ferric Ferrocyanide, Aloe Barbadenis Powder (Aloe)*, Matricaria Recutita (Chamomile)**, Camellia Sinensis (Green Tea)* *USDA Organic, **QAI

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.