If you’re ready to put an end to split ends once and for all, Virtue’s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.

Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). The product that will finally put an end to split ends, Virtue’s serum helps to repair and seal broken, damaged ends while also preventing future fraying. It smells divine (thanks to coconut and yuzu extracts) and is ideal for hair of any length.

Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.