The best mascara, for fragile lashes, it is so good and easy to remove in the shower not using pads or makeup remover that could irritate the skin.

I was hoping for the perfect new mascara. Since I have small lashes I hoped that this mascara brush would be great for them, however this is not the case. It barely lifts them. The mascara indeed does not smudge, instead small Black pieces of mascara break off during the day. 

Easy to apply. Stays put all day. Comes off easily. I have deep set eyes and no matter what mascara I use, I end up with 'panda eyes' in a couple of hours. This is the first mascara that doesn't do that. I hope it will be back in stock soon, as I am sure to repurchase.

This is my second mascara from VB. The first was directly from the VB site. The first mascara was lovely, applied beautifully without clumps. This mascara is much thicker and I need to wipe the wand on a tissue to avoid clumps. I am not aware the formulation has changed so wonder if this is a storage or out of date issue. Would welcome your feedback as this is disappointing for an expensive mascara

This mascara actually surprised me, in a good way. I have tried countless mascaras but I’ve never come across one I loved. As someone who wears glasses often, I need a mascara that doesn’t end up under my eyes or on the glass. This one stays put. No flacks, no smudging- nothing! It will not give you the look of false lashes, it’s more of a subtle kind of mascara. It is a tubbing mascara so removal is very easy, warm water basically. It is on the expensive side but it is VB. Glossier’s mascara is very similar and a favourite of mine too and it’s cheaper. I would purchase this again. It think VB has done an amazing job on her beauty line (except for the lip stains).