love this, makes my hair cold toned and shiny. i dont think any purple shampoos are ”moisturizing” but this one does not make your hair dryer.

It works well but my hands are purple after

it lightens my hair a little but i think you can find a better purple shampoo for cheaper! 🫶🏼

Loving this product, obsessed with Olaplex products and tones blonde hair amazingly 

I understand why Olaplex is so loved, this has been the only purple shampoo that actually removes the brassy tones - it can be drying if you use it too often, but every second wash followed by a treatment or mask is great!