Lifting, taming and sculpting your arches in one easy step, IT Cosmetic's Brow Power Pomade is the key to long-wear smoothing and grooming definition—and your most beautiful brows yet.

As well as styling your brows to perfection, the formula is infused with a medley of conditioning ingredients (think: biotin, as well as argan and jojoba oils) to nourish your hair and achieve a flake-free finish that doesn't feel stiff in the slightest. It also provide 24-hour waterproof wear so you can be confident that your arches stay in place as you go about your day. Universally flattering, this clear formula helps you to lift and sculpt your arches in the shape of your choice.

Apply in short, upward strokes moving from the start of your brow over to the tail. Wear alone or over your favourite IT Cosmetics™ brow pencil or powder for flawless brow-finishing perfection and enhanced, budge-proof results that are clinically tested to be waterproof for up to 24 hours.

The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. The next in a line of arch-enhancing essentials, this Brow Power Pomade blurs the lines between a brow gel, a lifting mousse, a sculpting pomade and a taming brush applicator—all in one easy-to-use wand! In a universal clear shade, this make up bag must-have is ideal for every brow tone and type, from sparse to super full.

Aqua/Water/Eau, Methylpropanediol, Pvp, 1,2-Hexanediol, Hydroxyethylcellulose, Tromethamine, Carbomer, Ethylhexylglycerin, Phenoxyethanol, Argania Spinosa Kernel Oil, Biotin, 3-O-Ethyl Ascorbic Acid, Panthenol, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Lecithin, Copper Tripeptide-1, Tocopheryl Acetate, Retinyl Palmitate, Glycerin, Camellia Sinensis Leaf Water, Butylene Glycol, Soluble Collagen, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract, Citric Acid, Palmitoyl Tetrapeptide-7, Palmitoyl Hexapeptide-12.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.