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    Born from her own skin care struggles and personal quest to discover great, straight-forward products that really deliver, Huda Kattan has teamed up with some cutting-edge labs to develop the {skin care} solutions she wished for. Wishful – a range of results-driven products to target specific concerns – is the brainchild of years of research and the driving desire to formulate hard-working heroes that simplify building the perfect regime. Think: minimal, multi-tasking, fun yet effective essentials that promise to tackle your big beauty bugbears. 

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