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    VIEVEModern Matte Lipstick Comin' in Haute<p>A key part of the brand&#8217;s signature hero collection (which prides itself in bursting with versatile nudes in &#8216;a modern take on neutrals&#8217;), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.</p><p>Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use &#8211; imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger &#8211; leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: &#8216;Treasure&#8217;, &#8216;VIEVE&#8217;, &#8216;Comin' in Haute&#8217;, &#8216;Ninetease&#8217; and &#8216;Power Suit&#8217;.</p>VIV005_CIH2370050608049400445 stars, based on7 reviews 21.00Cult BeautyNew
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    VIEVE Modern Matte Lipstick
    Exclusive roundel

    VIEVE
    Modern Matte Lipstick
    ( 3g )

    21.00
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    VIEVE Modern Matte Lipstick Comin' in Haute Mini Swatch
    VIEVE Modern Matte Lipstick Ninetease Mini Swatch
    VIEVE Modern Matte Lipstick Power Suit Mini Swatch
    VIEVE Modern Matte Lipstick Treasure Mini Swatch
    VIEVE Modern Matte Lipstick Vieve Mini Swatch

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    • Why it's Cult

      A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use, whether you’re a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve’s high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

    • Description

      A key part of the brand’s signature hero collection (which prides itself in bursting with versatile nudes in ‘a modern take on neutrals’), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

      Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use – imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger – leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: ‘Treasure’, ‘VIEVE’, ‘Comin' in Haute’, ‘Ninetease’ and ‘Power Suit’.

    • How to use

      For full colour pay off apply straight from the bullet, working from the centre of the lip’s outwards. For a softer, buildable application simply blot on with fingertips.

      Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer. 

    • Full ingredients list

      Treasure: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Vieve: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Comin' In Haute: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Ninetease: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Power Suit: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

    • Discover More

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    Reviews
    VIEVE - Modern Matte Lipstick

    VIEVE Modern Matte Lipstick Reviews

    Recreate that 90’s lip in 60 Seconds
    POWER SUIT!
    Stunning! Beautiful colour like nothing I have ever seen it’s a deep orangey-brown very 70’s as Jamie stated. Its the exact colour I wanted and was worried it wouldn’t be what I received but it’s amazing. I can’t wait for Ninetease. The packaging is very luxury well done Jamie can’t wait for more products from this brand.
    Comin’ in haute
    Love the magnet closure on the lipstick & shade is right up my street not too light or too dark literally my perfect nude. It’s more of a peachy undertoned brown & is quite a neutral shade on my complexion I love it so far. Very comfortable on the lips and a very opaque shade one swipe is very full coverage on the lips. Only con is the packaging feels very plasticky but looks very luxe, that doesn’t bother me too much however as the formula of this lipstick is a 10/10 and that’s what counts. Officially obsessed!
    Gorgeous!
    I love the look of nude lipsticks, but many don’t suit my olive (with yellow undertone) skin. Thought I’d take a punt on power suit and I’m so glad I did! The texture is lovely - matt, without being a flat matt. Power suit has a warm undertone and it looks great either straight from the bullet or dabbed on with your finger for a more natural look. I wore it for a very wet and windy dog walk and was pleasantly surprised to see it was still on (and where it should be) when I got home! Ninetease is next on my radar!
    Stunning formula and range
    A nude lip is my go to and as soon as I heard Jamie was bringing out her own I had to buy, her formula is smooth, pigmented and non drying. I thought I owned ‘comfortable’ matte lipsticks but these are in a league of their own. Can’t wait to see if she brings out more colours in this formula
    Power Suit Power!
    Okay, so, two things: I'm a Jamie G lover and a matte lipstick hater.. do you see my dilemma. Modern Matte made my ears perk up and after hearing Jamie speak about the formulation and seeing it be applied I thought I'd give it a red hot go and boy am I glad I did. It's the softest, most smooth, pigmented lipstick I've ever applied on my lips. It's so comfortable, far from drying, and I just feel like an absolute boss lady when wearing it. Even though the formula is the most important thing we can't forget the finer details, the magnet close gives you the feel of hanging up on someone back in the flip phone days, the "Vieve" engraved on the bullet is a perfect touch of personalisation and class. Now, the colour is a beautiful orangey-brown it's not too dark for everyday wear, it's fun but also "I'm here to talk business". I now can't wait to buy the rest of them, I bought my mum Comin' in Haute for Christmas and I'm struggling not to keep it for myself.
    WOW
    I’m at an age where I’m not easily shocked by make up. I know what I want and what I expect from a certain price point. I bloomin LOVE this lipstick! The payoff is full on BOOM! Usually with a nude they’re a bit meh and it’s apply-blot-apply etc to get any real colour, that or you look like you’ve coloured your mouth in with a crayon! That’s how it was in the 90s. Jamie has smashed it with this. From that reassuring click of the magnetic closure to the way the bullet feels in the hand and on the lip. It has a reassuring smell that’s oo make up but not ew make up, the embossing on the bullet itself, every little detail is thought of and just so. I will be buying more of that I’m certain.
    See all 7 reviewsHide 2 reviews

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