Beauty Trends

The Biggest Beauty Trend to try from London Fashion Week

The take-home beauty trend from LFW? Er… bare skin is still in but this time, it’s chilled out (less post-workout). The London catwalks were awash with pared-back faces, with bold boyish brows, the occasional (faux) freckle and a just-caught-snogging red lip spotted here and there. 

At Daks, the look was “Brooke Shields out riding on a horse” (obviously!) with models boasting an all-American, girl-next-door ‘wholesome’ aesthetic. Complexions were prepped with a glow-giving massage, before plumping day cream, satin-finish foundation and a whisper of featherweight setting powder to achieve a low-key healthy glow. 

The vibe was similar at Roksanda, Erdem and Antonio Beradi, with flawlessly beautiful, ‘outdoorsy’ skin the main focus. Even mascara took a back seat, with lashes brushed with brow product to add a hint of definition without looking too trop. You can use ZOEVA’s teeny tiny {Petit Fan Brush} to sweep {Brow Powder} or {Brow Pomade} through your fringes for a super subtle flutter.

Brows were consistently brushed up and grown out – perfectly imperfect in a fresh and youthful way. Minimally ‘styled’, they were pretty much left to their own wild devices. You’ve plenty of time to help yours become Brooke-esque by autumn (you can find our top growing tips {here}), or use {Charlotte Tilbury} {Legendary Brows} to make substantial brows more biddable.

For skin? Channel the pony-trekking glow with semi-matte formulas, ultra-fine blurring powders and a custom colour for believable beautification. This look is very ‘real’, so avoid blanket coverage and allow your skin’s natural quirks to prevent things becoming too flat.

Kevyn Aucoin’s {The Sensual Skin Primer} can be worn alone to blur and grant a velvety-textured skin finish, or mixed with {The Sensual Skin Enhancer} to create a custom base – mix several shades and vary the proportions to address the changing needs of your complexion.

NYX Professional Makeup’s {Pro Foundation Mixers} come in an array of shades to vary the depth, tone and finish of your foundation – just add a few drops to adjust the ‘temperature’ or amp up the glow if you like things more dewy.

A light dusting of powder keep things velveteen. The world’s obsessing over BECCA’s beautiful {Soft Light Blurring Powder} – it mimics photo-friendly, late-evening sunshine. Or try Beauty Bakerie’s {Flour Setting Powder} to grant a soft focus finish. It comes in four shades – including pink and yellow to brighten and neutralise grey ‘city’ skin – and is so finely milled that there’s no risk of caking or looking too chalky.

You can also experiment with the new wave of powder foundations. Laura Geller’s {Double Take Baked Versatile Powder Foundation} can be used wet or dry to grant custom coverage. Apply dry with a buffing brush to unify with a sheer, weightless veil, or use a dampened buffing brush or {Beautyblender} sponge to increase the intensity when your skin needs a little extra help.

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Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...