I ordered my first tube based on the photo. It was ridiculously dark in comparison. Cult kindly credited me once I’d sent it back. I ordered my second tube based on the description. It was way too light. To say I’m disappointed is an understatement.

Love, love, love this. Finally a brow gel that isn't too warm, does the job of building my noughties brow remains back up to a decent brow and isn't the cost of other brow products. I was excited with the shade extension and Diesel is perfect for me. I'm going to pick up the one lighter as well but I'd highly recommend it.

This product is so amazing. It’s so quick for those lazy mornings but looks like I’ve spent time perfecting my brows. Very happy and highly recommended!!

This is my first brow gel and my first Milk product and I’m glad I bought it. It makes my eyebrows fuller and thicker looking, I have dark brown/black hair and the Grind colour is perfect. Looking forward to trying other Milk products.

Tried this because I was sick of paying the Benefit prices for their brow product. This is much better coverage and easy to build, the colour is great and through thick rain storms, this stubbornly stays in place without budging. The only thing I’d say is that I prefer the Benefit spoolie so I use that brush with the Milk brow gel. If Milk could alter the brush design I’d be thrilled.