At first I was unsure, but after a few uses I realized my brows stayed in place as they should. My eyebrows also didn't feel rock hard they were smooth.

The formula smughes a bit. Works but it's nothing to write home about.

I have tried many brow gels and this one is the very best. Good colour and coverage. Makes my brows look fuller. I am hooked

I have light sparse brows and this deepens them so that you can actually see that I have brows, but also makes them look thicker and fills in bald spots well (such as my nonexistent brow tail). Love the the brush it’s the perfect size and the tube has a good stopper so a load of product doesn’t come out at once. Bottle is a bit small for the price but honestly I’d buy it again when it runs out because it’s the best brow gel I’ve tried, definitely better than benefit gimme brow. Shade cypher shows up perfect for my melanin skin (Mac NW48/ nars New Caledonian), just one of the reasons I like it why better than gimme brow shade 5. 100% recommended. 

I wanted to love this product. I’ve been using it for 2-3 months and I’ve tried applying it in every possible way but it just won’t work for me. It won’t hold my brows in place no matter what, it looks nice for like 10 seconds then it makes my brows look worse than they did to start with. Plus it can get real flakey. For £15 I’m very disappointed, I definitely won’t be repurchasing. I usually use a £2 clear mascara for my brows and I’ll just go back to that. I definitely wouldn’t recommend this product, unfortunately.