Used this for the first time last weekend and absolutely love the colour - it's not orange like other tans and doesn't have that horrible smell either. I used one layer and it was really nice and deep, plus it dried super fast too!

Obsessed with this whole range and a happy I can buy it in the U.K. now. Really easy to apply and wears off naturally. 

I’ve been waiting so long to try this as it’s not that easy to get in the Uk.I Saw brilliant reviews everywhere saying how dark it is etc. so so disappointed!! One coat left over night and I don’t even look any different. The slightest tint!! Paid all that extra money for nothing and it’s a smaller bottle than other tans as well. I’ve been tanning for years so I’ve tried so many tans. This is awful unless it’s a fake! 

This is a really beautiful tan. Easy application, doesn’t feel too sticky or have that bad of a smell after. One thing I will say is if you like your tan very dark do two coats. I applied one coat and left it on for 8 hours and I found it washed up quite light and that was the ultra dark colour I used. It gave more of a sun kissed look which is beautiful but as I say as I like my tan dark I will do two coats next time.  

I've tried numerous, the most popular brands of self tanners you can imagine and I swear that nothing compares to this formula. Its completely streak-free, even without doing anything special beforehand. Really beautiful, natural color and barely any smell. I always use "the ultra dark" shade. My only wish is that CB would bring the Platinum Mousse, which is supposed to be even darker than this. Highly recommend!

Natural red based tan that fades nicely and lasts at least a week! 

I was so excited to see loving tan available on cult, I purchased multiple products from the range straight away, service and delivery by cult beauty were impeccable as always, however I was a little disappointed with the deluxe ultra dark in this range, I have tried every tan imaginable and I really thought this would be the darkest of them all, but for some reason it really wasn’t except on my dry areas which was not ideal. It was so much easier to apply than any other tans I have used though, it wasn’t sticky all night long and I had no issues with it fading quickly or anything and I have to say that compared to every self tan I have used loving tan really doesn’t have a strong fake tan smell which I didn’t think was possible to be honest. So if you prefer a more natural kiss of colour then this would be amazing as long as you are extra careful around knees, elbows, feet, hands ect. Thankfully I did purchase the express 2 hour tan as well in dark and I have to say this is by far the best fake tan I have ever used, I am in love with it! It is in my experience darker than st tropez ultra dark and way darker than the deluxe loving tan ultra dark. it has all of the other amazing qualities of this one but the colour is really rich and beautiful I have definitely found my new holy grail! I hope this review helps if you not sure, if you want the deeper tan go with the express 2 hour in dark (I do sleep in it the same as I do with the ultra dark deluxe) but if you want something a little lighter go with the deluxe version. I definitely see what the hype is about!

I’ve been tanning for years I’ve used them all  finally saw this in the uk and had to get it! I prepped my skin as normal shave exfoliate ecty skin was perfect I put it on and was immediately disappointed barely any  colour to my skin I applied 2 layers to be sure as I always do it didn’t get any darker when I woke up all the colour washed off my body I was left with a tiniest tint to my skin I bought ultra dark aswell I will be sticking to sosu dripping gold 10x better then this don’t waste you’re money!!!!

This is the most gorgeous self-tanner I've ever used. It lasts for ages and fades smoothly! I bought this item from cult beauty years ago until it went out of stock. Please please please make it available for other countries outside of the UK! I'm dying to buy it again and I know I'm not the only one! :)